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levian jewelry chocolate diamond ring

Le Vian Jewelry

You may know Le Vian as the “Chocolate Diamond™” people, but the Le Vian jewelry brand has a long and storied history. Le Vian® is a family-owned company that dates back to 15th century Persia.  


The Le Vian family was  skillful in beading, engraving, hand-painting, and jewelry making, which paved the way to their success and good fortune.  Their reputation was such that, in the 1700s they were entrusted by Nadir Shah to guard the famous Koh-i-Noor Diamond. 

In 1950, 28-year-old Abdulrahim Ephraim Le Vian immigrated from Persia to the U.S. to debut the family’s extraordinary jewelry designs, founding the American division of Le Vian®.

The Sweet Sparkle of Chocolate

There was a time when brown diamonds were considered poor quality.  But in a move of marketing genius, advertisers started marketing colored diamonds from Australia’s Argyle mine in the 1980s. By using descriptors such as cognac, champagne and chocolate, instead of brown, the imagery conjured something chic and desirable rather than poor quality leftovers.  

Not every brown diamond qualifies as a Chocolate Diamond™. Le Vian® sources only the best brown diamonds, with considerations such as color, clarity, size, and cut. Chocolate Diamonds™ must have a strong color, tone and saturation. The richer the color saturation and the darker the tone of the natural brown diamond, the rarer that diamond is considered. Chocolate Diamonds™ must have a clarity of SI or higher — SI (Slightly Included) means it’s “eye clean,” so that inclusions aren’t visible to the naked eye. 

Chocolate Diamonds™

With their earthy, chestnut and umber tones — suit the needs of today’s ‘dressed down’ trend, but can effortlessly go from day to night. They are some of the most affordable fancy-colored diamonds you can find.

Hue Are You

Le Vian® is known for re-invention and its love of color. Those two passions combine to make jewelry that is so unique that many consumers can easily identify Le Vian® jewelry at first glance. Le VianJ pushes the boundaries of jewelry design to produce never before seen creations. 

Nelson Coleman loves that Le Vian® uses the most fashion forward ideas and pairs them with bold, rich gemstones, which are brightened using various enhancement methods. This intense color characteristic can be seen in products such as rings, earrings, pendants and more.

Nelson Coleman Jewelers is the Baltimore area’s premier Le Vian® retailer. We are a family-owned business, operating since 1856. In addition to providing jewelry and services for life’s most important moments, we support our local community through charity and partnership through The Chris Coleman Enrichment Program. For inquiries regarding our products, services and hours, call us at 410-650-6285.

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